About MicroMicro - Emilie Duran

The primary objective of this website is to collect information on shoppers’ preferences for styles of clothes so that fashion brands can keep up with micro trends. Because fashion trends come and go, it is important for designers to pay attention to both the preferences of a mass public and the preferences of their current customers. The website should collect information on what colors/ styles are preferred, price range, and customer shopping habits. The audience for this website would be customers of clothing stores. Data collected include: customer age, gender, first name, last name, phone number, email address, color preference, price range.

The audiences of this site include: clothing shoppers, clothing companies, jewlery companies, and possible investors.

Data needed include: user information (age, gender, email, phone), user color preference, user aesthetic preference,